Spotify’s algorithms pay close attention to how tracks perform at certain times, and the first few days (or even hours) after something is released are critical. Once your new cut actually drops, pre-save links can be extremely beneficial once again, even if you no longer need anyone to use them. There is nothing more annoying than when a musician insists on pushing the same piece of content over and over, but when they are able to do so in interesting and different ways, it doesn’t feel quite so exhausting, and fans may even welcome it.Īs an artist, you’ll surely be promoting your new single in typical fashion, but a pre-save link gives you one more thing to get people excited about, and if you space things out correctly, it can fit into your rollout plan perfectly. How does a pre-save benefit you?Īs an artist, Spotify pre-save links can be extremely beneficial, especially considering how easy they are to set up.Ī pre-save link gives you an excuse to promote your to-be-released song in a brand-new way, and any time you can mix things up when it comes to your own promo, you should jump at the chance. People have been pre-ordering albums and even singles for a long time now, and these days, many artists give people something if they’re willing to purchase in advance (a discounted rate, access to a piece of content before anyone else, etc.), so keep that expectation in mind if you’re going to run with a Spotify pre-save campaign. In fact, it’s been happening for many years, so it shouldn’t take too much getting used to for your fans. While it took a little while to find its way to streaming platforms, the idea of pre-saving a piece of music before it’s available isn’t new. You can provide fans with a link that allows them to click save on a song, and the minute it’s available, it will be automatically downloaded to their collection on the streaming site. What is a pre-save?Ī Spotify pre-save is exactly what it sounds like, which makes things easy. Here’s a rundown of what Spotify pre-saves are, why they’re great, and how you can create them.
This relatively new promotional feature is easy, simple, and to be honest, it comes from the world's most popular streaming platform, so why aren’t more people at least looking into it? There are an unlimited number of things you can do to get fans excited about what’s coming next and potentially reach new ears, but one interesting thing that I don’t see many acts taking advantage of is Spotify pre-saves.
As a working musician, you spend so much of your time promoting your own work and trying to get people to listen to it - let alone actually creating the art itself.